We often talk about the need to elicit an emotional reaction through content, and with brand activation it is particularly important. … Brand activation, sometimes called brand engagement which focuses on building a longer term emotional connection between the brand and the customer.
Marketing activation is the execution of the marketing mix as part of the marketing process. What is activation in digital advertising? Strong, quantifiable return on investment (ROI).
Substantial digital buzz (ancillary traffic). Quick to set up and launch (within weeks, typically). Immediate results (awareness, lead-gen or direct sales). It’s similar in feel to an “analog” brand activation,* but, because it’s digital, it’s fast, inexpensive and highly measurable. Using an integrated omnichannel strategy, we map audience search and social media behavior to their intent … then deliver digital experiences that deeply engage and involve each customer … then, trigger meaningful action through specific prompts while each customer is immersed in that context.
0 kommentar(er)
